Creative Direction Rachel Harding
Designer Han Oh
Production Coach
Photography Courtesy of Coach

Tabby Tour

Introducing the Coach Tabby Tour, a shop with Tabby bags of every flavour. For this SS23 activation we created a fun shoppable café that combined traditional retail with a fun immersive experience. Our Tabby concept travelled round the world, inhabiting shops, malls, public spaces and even one very special historic house in Tokyo. What’s your favourite flavour? What’s your favourite Tabby? Only you can decide!

© Rachel Harding 2024
Experiential Creative Director