Creative Direction Rachel Harding
Designer Lara Copaescu
Production Coach
Photography Mint & Serf

Coach x Mint & Serf

To celebrate Coach’s collaboration with NYC graffiti duo Mint & Serf, we created a pop up shop and art installation designed to change with every visit. Part retail experience, part art installation, we used an abandoned LES store as a blank canvas; slowly adding layer upon layer of paint as each piece was sold.

© Rachel Harding 2024
Experiential Creative Director