Creative Direction Rachel Harding
Designer Calila Baca
Production Coach
Photography August Sim
Coach Play Store Singapore
CoachPlay is a series of immersive concept stores for Coach that encourage interactivity and social sharing. Designed to Redefine, each store is a test lab for new ideas about what a retail store of the future could look like.
© Rachel Harding 2024
Experiential Creative Director
Selected Works
Coach SkiPop Up
Tabby TourPop Up Design
LV GiantsArt Installation
Reinventing HeritageExhibition
Mint & SerfPop Up
Crafted to LastPop Up
Coachtopia SingaporeRetail Design
Coach Play SingaporeRetail Design
Coach Play TokyoRetail Store
Coachtopia TokyoPop Up
Coach AirPop Up
White Rabbit Pop UpPop Up
Tomorrow's Vintage SeoulPop Up
Disney Virtual StoreDigital Design
ChromakeyPop Up
Dressed With FantasyDesign