Creative Direction Rachel Harding
Designer Han Oh
Production Coach
Photography August Sim
Coach Air
How could Coach reimagine it’s pop ups, creating an experience led, tactile space that truly transports customers into the world of the Coach brand?
Welcome to Coach Air, a filmic retail space that takes guests on an exclusive flight to New York City. Complete with a cockpit, shop and its very own cafe, Coach Air invites customers to sit back, relax, and enjoy the flight!
© Rachel Harding 2024
Experiential Creative Director
Selected Works
Coach SkiPop Up
Tabby TourPop Up Design
LV GiantsArt Installation
Reinventing HeritageExhibition
Mint & SerfPop Up
Crafted to LastPop Up
Coachtopia SingaporeRetail Design
Coach Play SingaporeRetail Design
Coach Play TokyoRetail Store
Coachtopia TokyoPop Up
Coach AirPop Up
White Rabbit Pop UpPop Up
Tomorrow's Vintage SeoulPop Up
Disney Virtual StoreDigital Design
ChromakeyPop Up
Dressed With FantasyDesign