Designer Rachel Harding
Creative Direction LV Ideation Studio
Photography Courtesy of Louis Vuitton
LV Giants
Louis Vuitton’s windows provide a front-row seat to one of the worlds most historic and innovative brands. With each new display providing a unique insight into the experimental, artistic spirit of the house. They are pure street theatre.
Every design is about twisting tradition. Exploring new aesthetics, materials and forms to re-imagine a maison rich in heritage for an audience of new luxurians.
© Rachel Harding 2024
Experiential Creative Director
Selected Works
Coach SkiPop Up
Tabby TourPop Up Design
LV GiantsArt Installation
Reinventing HeritageExhibition
Mint & SerfPop Up
Crafted to LastPop Up
Coachtopia SingaporeRetail Design
Coach Play SingaporeRetail Design
Coach Play TokyoRetail Store
Coachtopia TokyoPop Up
Coach AirPop Up
White Rabbit Pop UpPop Up
Tomorrow's Vintage SeoulPop Up
Disney Virtual StoreDigital Design
ChromakeyPop Up
Dressed With FantasyDesign